Email marketing


03/06/2017 07:24 AM
Capturing Data for Retailers – Part 2: The retailer’s ultimate guide to email list growth

In part one of this guide, we looked at the best ways to get people to part with their email addresses online. This time we look at the best methods to improve the efficiency and effectiveness of capturing email addresses in-store. These tactics can quickly help you build your database, retain and attract customers while

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03/05/2017 02:27 PM
How to Use Exit Popups to Generate B2B Leads

As a B2B marketer, lead generation is key.

Your target customers need a little more convincing when it comes to selling them on your products or services than someone selling t-shirts.

Because of this, generating high-quality leads and nurturing them with email is a ...
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03/02/2017 06:31 AM
How agencies can help their clients create customer-first cultures

For many agencies it’s not the technology or the ideas that hold them back – it’s their client’s culture. Outdated attitudes, legacy systems and the age-old fear of doing things differently. For new approaches to thrive, thinking needs to change within these organisations. Clients need to embrace the new digital world and, most importantly, their

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03/02/2017 05:57 AM
Humanise your email marketing content and bring customers closer to your brand.

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

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03/01/2017 03:16 AM
dotmailer Summit LIVE: up-to-the minute news throughout the event

The order of the day: Ellen and Ross will be covering all the morning’s events, which includes an introduction from dotmailer’s founders, plus presentations from Rory Sutherland, Touker Suleyman, Forrester’s Shar VanBoskirk and many more In the…

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02/28/2017 06:01 AM
Putting the fun back into your email campaigns

Like any long-term relationship, we are all prone to falling into the occasional rut. Whether we churn out the same subject line, or utilise images because they’re our favourites, it can lead to a lack of creativity and emails as exciting as completing a tax return. If you find your emails boring, chances are your

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02/27/2017 04:32 AM
Win a trip to Magento Imagine 2017

  In its sixth year, Magento’s Imagine brings together over 2,500 commerce experts including merchants, agencies and technology providers from all over the world. Be inspired by the world’s brightest experts and visionaries, entrepreneurs, authors and adventurers.…

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02/23/2017 04:00 AM
3 unforgettable email design tips

Marketers have the power to send flashy emails with advanced personalization, amazing creative and gripping copy. However, it is easy to get caught up with pushing the boundaries in your campaigns, and even easier to forget the…

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02/22/2017 05:44 AM
How Costa Coffee use email to support loyalty

Most shoppers wince when they’re asked to become a member of a loyalty club. They think of wasting time filling out lengthy forms, divulging personal details and then being constantly spammed. But it doesn’t need to be this way – as Costa Coffee have proven. They’ve successfully recruited more than 3 million people to their

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02/22/2017 05:40 AM
How to benefit from Amazon’s values

In the last decade, retail has evolved at a tremendous pace – ecommerce broke down physical borders, orders are delivered at speeds that narrow the virtual to reality gap, and intuitive communications take second-guessing out of shopping.…

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