|12/03/2015 10:09 AM|
|How to Earn Revenue With Your Customer Support|
When a company looks at cutting costs, one of the first things to get affected is the customer care team. Since most customer care teams are outsourced, the pain of letting people go doesnâ€™t feel real and is easier to bear. Also, thereâ€™s always the lure of the cheaper call center around the corner that will make your account books look healthy again.
Whether you are a service-based business or a budding new ecommerce site, letting customer service suffer in a bid to grow profits is like stepping on the brakes hoping your car will go faster.
Customer care, when done right, has the power to earn you revenues and not just be a drain on your resources. (highlight to tweet) Here are a few ideas on how to bring about that transformation in your customer care team.Make Customer Care Mind-Blowing
If youâ€™re treated wonderfully at a particular hotel, would you think twice about booking there again the next time youâ€™re in town? Probably not. Research shows that customers adhere to the principle of reciprocity. You treat them well, and they reciprocate by bringing their business to you again.
According to a study by Bain & Co., increasing customer retention rates by 5% can increase business profits by 25% to 95%. The studyÂ goes on to cite the example of fast food chain Chik-Fil-A to prove its point. Chik-Fil-A enjoys such strong customer loyalty that it pays its store operators double or triple the industry average pay and still affords to give 10% of their profits to charity.Use Coupons to Drive Repeat Business
Gone are the days when customer care was limited to the telephone and, maybe, email. Today, customer care is everywhere. Websites have Live Chat options that allow users to speak to a customer care representative via chat while theyâ€™re in the middle of browsing your site or even making a purchase. Customers reach out via social media and expect answers instantly.
This increasedÂ exposure to customer care means representatives areÂ ideally suited to offer customers reasons to visit your store againâ€”in the form of coupons. End every customer care interaction with a special coupon that tempts your customers to come back and buy again from you. The multiplicity of customer touch points makes customer support teams perfect for this role. Moreover, a free unexpected gift along with the perfect solution to their initial problem makes a great combination to end the call with, donâ€™t you think?Send Reminders for Subscriptions and Refills
Many businesses have products that donâ€™t have a very long shelf life, like food items. Others sell products that need upgrading every now and then, like smartphones. Yet others offer products that run out on a cyclical basis, like dog food. Whichever category your business comes under, your customers are often perfect candidates for a refill or an upgrade.
Reach out to your customers, and remind them about their product thatâ€™s about to run out. Donâ€™t do this over the phone; youâ€™ll only be yelled at. Instead, say it gently with an email. Make sure your reminder emails carry a â€œBuyâ€ button that helps them re-order immediately, if they so desire. Sending them a direct message via social media with a link to the product page is another quick, non-intrusive, and effective way of doing the same.Latch Onto Upsell and Cross Sell Opportunities
Fast food chains have their upsell and cross sell techniques down to a science. When the clerk at the register asks you, â€œDo you want your burger with extra cheese?â€ or, â€œShall I throw in fries with that?,â€ saying anything but yes seems impossible.
Train your customer care team to apply this insight into their calls too. The trick to a good phone upsell or cross sell is not coming across as robotic. Make the request in a friendly, â€œOh, Iâ€™m helping you out,â€ kind of way. The minute customers smell a hard sell, they run for the hills. The online version of this is effective and consistent content marketing, where selling becomes as subtle as adding a â€œBuyâ€ button to blog posts describing your productsâ€™ benefits.Avoid Losses While You Grow Revenues
An infographic compiled by KISSmetrics shows that companies worldwide lose about $338 billion per year due to poor customer care. Of this, $83 billion are lost in the US alone. If bad customer care is making you lose business to the tune of thousands of dollars every year, isnâ€™t it time you invested a little more time and resources inÂ your customer service and helped stem the leak?
A proactive customer care team makes sure your customersâ€™ problems are taken care of in a professional manner and potential complaints with your product are nipped in the bud. Happy customers equal fewer lost dollarsâ€”and we all know a dollar saved is a dollar earned. Channel these savings into growing your business, and voilaâ€”you have a revenue-positive customer care team!Charge a Premium for Good Customer Care
Anyone whoâ€™s ever sold on eBay or Amazon knows how important seller ratings can be to closing a sale. As shoppers, we overwhelmingly put our faith in the wisdom of the crowd and tend to patronize sellers that are rated highly for customer service. WeÂ avoid those that might be cheaper but are rated terribly when it comes to customer care.
Use this insight to develop a world-class customer service team that commands a higher price. Let that be your differentiator from competition. Once users acknowledge the superiority of your product and services, they will be open to paying a slight premium to avail better customer service.
This is not just wishful thinking on my part. Research by Ebiquity corroborates what I just stated: 68% of US customers will gladly shell out a 14% premium to companies that offer good customer care, just to be treated well!
Customer care can be a tricky boat to keep afloat. But itâ€™s one of those no-risk, no-reward avenuesâ€”once perfected, it offers your business the key to long-term customer satisfaction and sustainable growth.
Get more content like this, plus the very BEST marketing education, totally free. Get ourÂ Definitive email newsletter.
|12/03/2015 10:09 AM|
|Are You Being Manipurated by Online Reviews?|
The Review Battlefield
The escalating culture of online reviews is a new and dangerous world that can make any business sink or swim in a hurry. Even more terrifying is the advent of reviewers-for-hire which put your online reputation at the mercy of the highest bidder. Add in the alarming statistic that ratings and reviews (up to 25% of which can beÂ fraudulent) are trusted 80% of the time as much as recommendations from friends/family, and you have a perfectly good reason toÂ lock yourself and your business in a bunker for all eternity.
Thankfully, Daniel Lemin is joining Social Pros this week to share his â€œstop, drop, and rollâ€ method of handling online critics and toÂ deliverÂ a fresh, soothing perspective on how to win the review battle. Having just released a book on this very topic, he is a bonafide fount of priceless information.In This Episode
â€œItâ€™s very easy to participate in rating and review platforms. You offer up your opinions and your feedback about all manner of things.â€ â€”@daniellemin
â€œUltimately, from a psychological buyersâ€™ standpoint, these ratings and reviews actually really matter.â€ â€”@daniellemin (highlight to tweet)
â€œIf you canâ€™t trust one of these things, can you really trust any of it? I think thatâ€™s a question weâ€™re starting to see addressed.â€ â€”@daniellemin
â€œDonâ€™t panic, because a bad review is not necessarily going to take your business down.â€ â€”@daniellemin (highlight to tweet)
â€œA review without a counterpoint becomes true.â€ â€”@jaybaer (highlight to tweet)
â€œStop what youâ€™re doing, drop the attitude or the ego or the emotion, and roll with the punches.â€ â€”@danielleminResources
Whatâ€™s your one tip for becoming a social pro?
The key to success in social media, according to Daniel, is to embrace intellectual curiosity and keep that â€œtest and refineâ€ methodology. As a social pro, you have to be a master of many things if you want to be effective, and the key to mastery is remaining curious about everything.
If you could do a Skype call with any living person, who would it be?
Terry Gross from NPRâ€™s â€œFresh Airâ€ is such a compelling character. She has interviewed so many people that Daniel would love to turn the tables and interview her. Sheâ€™s a master of storytelling that is unique in our era, which would make for a fascinating conversation.
See you next week!
|12/03/2015 08:59 AM|
|Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment|
There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful.
Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means, now more than ever, marketing has become an even more integral part of the sales process.
Below are some tips to help sales and marketing teams collaborate in a meaningful way that meets both business objectives and marketing KPIs.
#1 â€“ Communicate Well & Often
One of the biggest causes of misalignment between departments is infrequent communication. Some simple ways to begin collaborating more frequently include:
#2 â€“ Set & Align Goals & Objectives
Teams that operate independently are far less likely to be successful. Instead work together to align business objectives with marketing goals and determine a set set of metrics and criteria that will be used for reporting.
#4 â€“ Optimize For the Customer Sales Cycle
Digital marketing can be an incredibly useful tool in helping to move prospects through the sales cycle. Todayâ€™s buyers are savvy and spend time self-educating on the web. In order to best meet their needs, marketers need to create integrated digital strategies that account for the following phases:
While you do want to create a strategy that is well optimized for search engines, your first priority should always be to optimize for customers.
#4 â€“ Collect, Analyze & Act on Data
The truth is, data doesnâ€™t lie. It can be easy for sales and marketing teams alike to have a bias for a particular process, topic or initiative. If both teams are relying on the same set of data then it will remove barriers that may cause tension.
Review the data as a team and determine:
#5 â€“ Create Mutual Accountability
Sales teams are often given sales metrics for success, as well as benchmarks that need to be achieved each month. Similarly, the marketing team should have a certain standard that is maintained and goals for growth.
#6 â€“ Nurture Leads
The amount of effort that goes into marketing and sales departments generating leads is no small task. However, what are you doing to nurture these leads once theyâ€™ve converted in some way (newsletter subscription, asset download, contact form, etc.)?
Always know what you hope to achieve before embarking on any digital marketing initiative. This will help all parties understand what is expected as well as the business goals that these campaigns help support.
#7 â€“ Bring In Reinforcements
Sometimes you may not have the manpower or expertise in-house to accomplish complete sales and marketing alignment. When that happens, consider engaging a company like TopRank Marketing to help develop an integrated digital marketing strategy that aligns with business objectives and marketing KPIâ€™s.
Image via Shutterstock
Â© Online Marketing Blog - TopRankÂ®, 2015. | Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment | http://www.toprankblog.com
The post Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment appeared first on Online Marketing Blog - TopRankÂ®.
|12/02/2015 10:16 AM|
|5 Steps to Finding the Best Rating-and-Review Sites for Your Business|
Is it just me, or can running a business make you feel a bit schizophrenic? Sometimes, your sales will surge with no explanation. Other times, itâ€™s all quiet on the Western front.
Sales rise and fall for a number of reasonsâ€”many times for reasons outsideÂ of our control. However, ratings and reviews consistently affect your bottom line in the same way, no matter whatâ€™s happening in your market. Managing the rating-and-review sites that are driving (or not driving) sales for your business can help you get business more reliably.
Even better, there are a few tried-and-true strategies for finding and evaluating these sites. Some are more time-consuming and cheap, while others will do the work for you, but cost a little extra.How to Find the Top Rating-and-Review Sites Step 1: Search Yourself via Incognito Mode
Begin by Googling yourselfâ€”but make sure youâ€™re in Incognito mode (or the equivalent). Incognito mode allows you to take any of your preferences (search history, location, etc.) out of the equation and provides you a clean, objective search.
An Incognito search helps you see where you rank organically. This allows you to see how people are discovering your business. For instance, if you discover that your Yelp page ranks significantly higher than your actual website, you know where to focus your efforts.Step 2: Set Up Google Analytics on Your Website
Many business owners today rely on Google Analytics to gain insights into their growing (or shrinking) website traffic.Â How to set up Google Analytics is well beyond the scope of this post, but hereâ€™s a very helpful post from Google on how to get started.Step 3: Discover Your Sources of Traffic
Once youâ€™ve set up Google Anaytics, let some time pass. Give yourself a week, or even a month if you can afford it. Then check the â€œSource/Mediumâ€ tabs to find out where your traffic is coming from.
Pay special attention to the ratings-and-reviews sites in the top 10, as well as the ones that arenâ€™t. Are any of them ranked higher than your website, your Facebook page, or your Twitter page? If so, you canâ€™t afford to neglect them.Step 4: Ask Your Customers Where They Found You
Be direct. Ask your customers how they made the buyerâ€™s journey from discovery to the sale.
There are several ways that you can do this, but the best way is to conduct a brief online survey that enters them into a drawing for a prize. It doesnâ€™t matter what the prize isâ€”just having one will sweeten your response rate.Step 5: Change Up Your Game
Once you have all this information at your fingertips, itâ€™s time to synthesize a new strategy. Compare what you thought your top sources of traffic were to what they actually are. Look for consistencies and inconsistencies in your performance.
If youâ€™re not getting any visitors from a certain channel (like TripAdvisor), perhaps itâ€™s time to start managing reviews better. And if you find youâ€™re getting a lot of traffic via Yelp, make sure that keeps happening. Donâ€™t forget to respond to customer concerns and compliments, too. Are any high-profile reviewers complaining?
You know your business better than anyone, so keep an eye out for potential threats and opportunities across all review channels.A Few More Tips
These five steps only scratch the surface of what you could be doing to manage your reputation on rating-and-review sites, but theyâ€™re a great start. Here are a few more things to keep in mind:Commit to Doing This Every Day
Donâ€™t slack. You canâ€™t afford to. A bad online reputation is no reputation at all. (highlight to tweet)Google My Business
Formally known as Google+ for businesses, itâ€™s a bit of a double-edged sword. While not nearly as well-known as Yelp, Google My Business is guaranteed to pop up when someone is searching Google for your business. Pay special attention to this channel.Applications Can Help Automate the Process
Turn these steps into a consistent practice, and youâ€™llÂ be armed for success with online ratings and reviews.
Get more content like this, plus the very BEST marketing education, totally free. Get ourÂ Definitive email newsletter.
|12/02/2015 08:29 AM|
|How to Find the Courage to Tell Your Story With Bryan Adams|
Marketing From London to Arizona
Bryan Adams is a UK native who runs branches of his digital agency, Ph. Creative, in both London and Liverpool.
Over his twelve years as an author and digital marketer, Bryan has found that many of his European clients are focused on the tactics of digital marketing instead of the basic building blocks of story.
What does this lead to? Although many brands feature brilliant, innovative identities and stories, all too often they are afraid to take the risk to share them. (highlight to tweet)
In thisÂ first ever Business of Story simulcast podcast, Bryan and Park introduce new tools and resources to build your storytelling bravery.Â In This Episode
â€œStory isÂ almost grassroots; itâ€™s the essence of marketing, and I think itâ€™s being overlookedâ€”certainly on this side of the pond, which is why we are starting to focus on it.â€ â€”@Bryan_phc
â€œThose who tell and live the best stories will, I think, rule the world.â€ â€”@ParkHowell (highlight to tweet)
â€œItâ€™s so frustrating for a team when you come up with a great authentic story and the client isnâ€™t brave enough to put it out there or dilutes it until it loses itâ€™s magic. Itâ€™s painful.â€ â€”@Bryan_phc
â€œTake the time to intimately understand and care about your audience. Really go through the idea of empathy mapping and connecting: understand how they think, how they feel, how you can make your brand experience easy, and how you can make it memorable. Youâ€™ve got the foundation to move forward and start to craft a story that actually resonates and means something.â€ â€”@Bryan_phc
â€œYou have to put the audience, your customer, at the center of the story and in doing that, you have to understand the story that they are living (or at least the story they are telling themselves about your brand).â€ â€”@ParkHowellResources
|12/02/2015 06:31 AM|
|A Visual Guide to Influencer Marketing|
In 2016 aÂ there will be a significant push towards influencer marketing from all areas of digital marketing from content marketers to public relations to SEOs.
Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of useful resources on the topic, including this blog.
But thereâ€™s more to the topic than what weâ€™ve covered here, soÂ Iâ€™ve curated a collection of influencer marketing infographics that present a mix of statistics, best practices, research and models for planning, implementing and measuring the performance of influencer marketing. Take a look, click, download and enjoy!
Once you check out this collection of influencer marketing insight, you should be much better prepared to tackle the big questions about influencer marketing. Whether youâ€™re simply trying to define what influencer marketing is, relevant to your marketing mix, to determining how to take your existing influencer relationships to the next level, thereâ€™s plenty of infotaining advice in these infographics.
Join Me for an Influencer Marketing Blab
Top image: Shutterstock
|12/01/2015 03:32 PM|
|5 Sly Ways to Get More Clicks|
Clicks! They arenâ€™t the ultimate goal of most marketers (because actions are way more important than eyeballs) but itâ€™s certainly better to have clicks your website, blog, or other digital property than to not have clicks.
Of course, you could create better content and/or create more content in your quest for more clicks. We talk about that all the time on this blog. But here are five other, sly ways to get more clicks that perhaps you havenâ€™t tried yet.1. Sigstr
Think about how many people are in your organization, and how many emails they send every day. Not think about how perfunctory their email signatures are. Each of those is an opportunity for timely, consistent calls-to-action that generate clicks.
Sigstr (a sponsor of our awesome Business of Story podcast) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. Sigstr includes full tracking and the ability to change signatures on the fly. Weâ€™re rolling it out here at Convince & Convert too.
For more on the email signature way to get clicks, download the free ebook â€œ3 Creative Ways to Unlock the Power of Email Signatures.â€2. Get Site Control
You may be looking at this one right now. Itâ€™s at the top of almost every page on Convince & Convert. Itâ€™s the little â€œwindow shadeâ€ that pulls down, promoting our latest Webinar, ebook, or other project. You can also configure it to be a full pop-up or slide-out, if you prefer.
Get Site Control works on all sites (not just WordPress) and you can customize the pull-down to include surveys/polls, email signups, even social sharing tools. Great, detailed stats are included, and itâ€™s easy to run A/B tests.3. Contextly
Another one of our favorites at Convince & Convert, this killer app powers our â€œyou might also be interested inâ€ feature that youâ€™ll find at the bottom of this blog post.
Super easy to use, the power version of Contextly is just $99/month and gives you a ton of control in how you acquire more clicks. Pick the color, font, size, and arrangement of your related items, and you receive detailed daily stats reports.
Built-in A/B testing is a big plus, as is the ability to create custom calls-to-action and â€œforceâ€ them to appear on all posts. (The Manipurated one below.) And, as you type posts (like the one Iâ€™m writing right now) Contextly will read the content and recommend the most logical related posts to include belowâ€”you can override whenever needed.4. YouTube Video Cards
This is a must-do if you have a video content program. Video cards replaced annotations earlier this year, and Christian Karasiewicz gave me the idea to include them in this list of sly ways to get more clicks.
He even created the definitive blog post on how to create, use, and measure Youtube video cards (which are free, by the way). Grab that post right here.5. Facebook Call-to-Action Buttons
On every Facebook page you manage, you can select a distinct call-to-action that is prominently featured in the corner of your cover image.
While post of your interactions on Facebook will occur within News Feed/Timeline, for people who do visit your Facebook page (typically these are new fans) giving them this easy opportunity to visit your site, sign up for your email, etc. is a great (and free) way to get more clicks.
Hat tip to Christian Karasiewicz for this one too. Take a look at his very good blog at http://www.christiankonline.com
Dollar Shave Club reports a 2.5X increase in sign-ups after implementing the call-to-action button. Hereâ€™s a case study on that, as well as the official Facebook how-to.
Note that you can also use CTA buttons in Facebook ads built in power editor. A great post on testing various buttons here, by Digital Marketer.
So thatâ€™s my five sly ways to get more clicks. I know I missed a TON of them. What ideas do you have? Leave them in the comments below, and if we get a decent batch Iâ€™ll write a follow-up post with corresponding credit/links, etc.
Get more content like this, plus the very BEST marketing education, totally free. Get ourÂ Definitive email newsletter.
|12/01/2015 08:18 AM|
|How to Diversify Your Content Strategy for Maximum Success|
Finding Balance in Every Strategy
Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. In other words, itâ€™s business intelligence for the rest of us.
Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, includingÂ Hubspot, Eloqua, and Kinvey.
Joe bringsÂ a wealth of knowledge and experience surroundingÂ the importance of balance in a companyâ€™s content strategyâ€”a balance between not only quantity and quality, but also between ABM (account-based marketing) and inbound marketing. He stresses thatÂ despite marketersâ€™ tendencies to work in extremes, finding balance in content strategy is the key to achieving innovation and success.
No matter how uncomfortable it may seem, operatingÂ in the gray area that this new balance creates is necessary, says Joe. Additionally, by supporting a horizontal marketing strategy over a vertical one, Joe redefines the elements that measure content success to provide new insight and relevance.In This Episode
â€œThereâ€™s a lot of religion around this topic and, to some degree, I think itâ€™s a false choice. You need enough content of a certain quality to drive the business. There reaches a point of diminishing returns on the quality side, and I imagine there reaches a point of no return on the quantity side.â€ â€”@jchernov
â€œIn the past, my definition of quality was a little different. It had to do with how beautiful it was, how unique it was, how fresh it was. Now quality to me is the uniqueness of the data contained in the content.â€ â€”@jchernov
â€œIf you take good at-bats, the stats are going to follow. But if you chase the stats, youâ€™re going to start to screw up your swing; youâ€™re going to start to screw up your approach at the plate. And I really think thereâ€™s a parallel in the business world to taking quality at-bats and then just trusting that the results will follow.â€ â€”@jchernovResources
For young Joe Chernov, it was less â€œwhatâ€ than â€œwhoâ€ he wanted to be:
â€œI wanted to be Steven Tyler from Aerosmith. I would purse my lips to try to look as much like Steven Tyler as I could. I wanted to be that guy.â€
And though that dream has perhaps passed for Joe, there may be hope for the next generation of Chernovs. â€œI have two kids and one of them is six and he spent the last year in drum lessons. While I canâ€™t get him to play the Aerosmith songs, he is playing AC/DC songs. So I get the biggest kick out of it; seeing my childhood rock star dreams, the seeds being planted at this young age. He told me the other day, â€˜I used to want to be a paleontologist, but now I just want to be a rock star.â€™ So it was about the best thing Iâ€™ve ever heard.â€
|12/01/2015 08:04 AM|
|Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices|
Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page.
Humans are visual learners by natureâ€”and we crave visual, interactive content in reality and online. As a result, in todayâ€™s digital world, marketers are using webinars to connect and engage with their target audiences. Additionally, webinars create a great opportunity for co-creation and collaboration as well as content repurposing.Â
In fact, 66 percent of B2B marketers said webinars are one of the most effective content marketing strategies around, according to as recent report from Content Marketing Institute. In addition, 51 percent of marketers said visual content will be a top priority for their campaigns in 2016.
A webinar is a live meeting, presentation, discussion, educational session, or demonstration that takes place online. As a content marketing technique, webinars use various forms of content such as blogs, audio interviews, and video to promote and execute the event. In addition, the webinar as a whole can be saved and archived for future viewing.
Webinars aim to provide helpful, interesting, or compelling content and instruction, and ultimately encourage participants to take action (e.g. buy a product, sign up for a newsletter, become a member, etc.) on what they learned. They can also be great ways to build recognition as a thought leader, which some consider to be the ultimate content marketing tactic.
Webinars are often confused with virtual conferencesâ€”and while theyâ€™re both online meeting eventsâ€”virtual conferences are far more elaborate affairs that attempt to mimic a real-world event online. Webinars generally focus on just one topic and are much shorter (generally running an hour to two hours) than virtual events.
Webinars are convenient, cost-effective, and allow businesses to market their content in real-time to a wide audience. Here are some more benefits as a content marketing tactic:
While webinars can be a powerful content marketing tool, the may not be practical for every brand. Disadvantages of webinars include:
What Industry Experts Say About Webinars
Signing up for a webinar is much like scheduling an appointment. Your audience can make room for the webinar in their schedule ahead of time, making it much more likely for them to give undivided attention and participate. A live webinar creates more of a one-to-one engagement than many other types of content and encourages participants to ask questions and interact on the spot.
â€œWith over 60% of marketers using webinars as part of their content marketing programs and 76% of the 17 largest SaaS companies in the world using marketing automation, itâ€™s clear that these tools are becoming increasingly essential to todayâ€™s marketers.â€
â€œThey are the next best thing to being face to face, in-person with your target market. If you want to leverage yourself and scale your business, webinars are key. By being the person at the helm you set yourself as an expert, itâ€™s your virtual stage.â€
Revered as a leading healthcare technology company, McKesson provides a series of educational webinars for many of their different business units. For the Medical-Surgical division, users can register for upcoming webinars or access their library of previously aired webinars on a whole host of topics that cover everything from reimbursement to preventing infection in patients.
Association for Supervision and Curriculum Development (ASCD)
ASDC is a global network of educators and advocates that develops programs and services to help educators continually improve how they support their students. Through webinars, the organization offers numerous professional development opportunities to support their mission, while also encouraging new membership and more participation from current members.
Internal Revenue Service (IRS)
Yes. Even the IRS offers webinars for individuals, businesses, and tax professionals.
Webinar Best Practices
Webinar Software and Resources
There are a number of different webinar software companies to choose from. Some of the most popular options include:
People are visual by nature. So, itâ€™s no wonder that interactive, visual content like webinars is a powerful tool for brands. If youâ€™re not afraid of getting your hands dirty with some of the technical demands, consider weaving webinars into your content marketing strategy. The demand for visual content is only getting stronger, so brands need to consider other content marketing solutions to stay competitive and achieve their goals.
How have you used webinars as part of your content marketing strategy? What are your best practices for pulling off a successful webinar? Share in the comments section below.
If you liked this post, check out our content marketing tactics index page with links to more than 25 helpful posts just like this one.
Header image via Shutterstock
Â© Online Marketing Blog - TopRankÂ®, 2015. | Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices | http://www.toprankblog.com
The post Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices appeared first on Online Marketing Blog - TopRankÂ®.
|11/30/2015 08:43 PM|
|This Holiday Season Brings Surprising Deals and a â€œDecember to Rememberâ€|
Business: Lexus &Â Barneys Team Up forÂ â€˜December To Rememberâ€™
The iconic red ribbons are ridingÂ back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus carsÂ holiday as presents to your loved ones. This year, a new partnership with Barneys New York is bringing even more attention to both brands.
By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree.
Looking closer atÂ December to Remember headlines, it is interesting to note that â€œracetrackâ€ is at the center of the conversation:
TheÂ racetrackÂ theme found in BarneysÂ windows incorporates three penguins surfing on various models of Lexus vehicles while racing around a track commissioned and created by famed slot car track designer Gary Gerding:
Aside from the spectacular construction (as seen above), this demonstrates that people are not talking about deals or savings, but rather a window display.
With thousands of people potentially neglecting Black Friday this year, could this be a reflection of a growing disinterest in holiday shopping, or is this genius in marketing? Only time will tellâ€¦Entertainment: Adeleâ€™s â€™25â€™ SetsÂ Records Sans Streaming
It may only be Monday, but two HUGE records have already been broken this past week. Along with the Golden State Warriors making history with their 16-0 start,Â Adeleâ€™s 25Â broke the single-week U.S. album sales record, previously held by *NSYNC.
Despite Adele not streaming the album through services like Apple Music and Spotify, fansÂ still purchasedÂ her work. And from a business perspective, it appears to be a brilliant move to limit the albumâ€™s avenues of availability, as she achieved Double Platinum statusâ€¦ from fans buying the album, not streaming.Tech: Celebrate â€˜Thanksgettingâ€™ with Verizon
Verizon customers, rejoice! As a special Thanksgiving treat, the telecoms provider is offering 2 GB of data free of charge, along with other goodies.
Coined â€œThanksgetting,â€ the holiday promotion is taking off on social media. #Thanksgetting is not only at the center of Verizonâ€™s Hashtag Cloudâ€¦
Subscribe nowÂ to get the fullÂ This Week in Realtime Media delivered directly to your inbox. See you next week!