08/11/2017 08:00 AM
The 5 Best Messaging Apps for Marketing in 2017

Remember only being able to send 1,000 texts each month?

My mom definitely remembers our phone bills when I doubled that amount every week in middle school.

08/11/2017 06:00 AM
How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try

Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content.

08/10/2017 09:00 AM
How to Write a Press Release [Free 2017 Press Release Template + Example]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. 

Ten years ago, people still relied on morning papers for news.

08/10/2017 07:00 AM
How to Build a Remarkable 21st Century Brand

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.

08/10/2017 06:00 AM
How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications

If you're familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business.

08/09/2017 06:00 AM
You Need a Privacy Policy in 2017: Here's How to Start

At this point, you might be asking yourself: Do I really need a privacy policy for my website?

If you’re starting any kind of company today, the answer is likely yes, you really do.

08/08/2017 08:00 AM
10 Examples of Successful Co-Branding Partnerships (And Why They're So Great)

Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch.

As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

08/08/2017 06:00 AM
How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary.

Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed algorithms.

08/07/2017 08:00 AM
16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)

How lucky are you and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year?

Hiring managers have heard about using these "creative" questions to identify the best candidates. Fortunately for intelligent and qualified candidates everywhere, studies have found that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound.

08/07/2017 06:00 AM
7 Brands Already Using Chatbots in Their Marketing

By now, you've probably realized that the bots have us surrounded. If recent success stories like Arby's hilarious pizza slider bot are any indication, the future of brand awareness as we know it just might rest in the little digital paws of chatbots.